Innovation is the driving force behind America. Not only does innovation drive our economy, it also leads to the very concept of the American dream. America needs these innovative businesses. But just how many of them actually exist? The answer, unfortunately, is that no one can ever have too many of them.
Simply put, as innovators continue to lose out on competitive advantages in other traditional driver industries such as manufacturing, national economic competitiveness will increasingly hinge on being able to innovate. In fact, a recent study by the Economic Planning Bureau showed that just thirty three percent of American businesses were truly innovating at the “cutting edge” of business technologies. Only fourteen percent of American businesses were innovating at the “cutting edge” of digital technologies. In fact, only three percent of American businesses were truly innovating at all!
Okay, so let’s take this one step further and say that we do not live in a world in which innovators are few and far between. Indeed, they are indeed rare and precious indeed. However, we also live in a world where many innovations happen at virtually all times and in all areas of life. Think about it: you walk down the street and encounter a new product, technology or idea every day. There is also product innovation and service innovation happening all around you, all the time.
Therefore, it makes sense for you to be at the forefront of this eco-innovation movement. And there are several ways in which you can begin to make an impression on the forefront of this eco-innovation movement. First, think about how you can be an innovator and not just another follower. You must first and foremost demonstrate that you are proactive and that you are willing to get in front of the first companies to really try out new and inventive products or new and innovative marketing techniques.
Second, if you want to truly become an eco-innovation leader then you have to get in front of the first companies to really try out new and innovative products or new and innovative marketing techniques. You must demonstrate to these first companies that you can indeed innovate. The best way to do this is by being an early adopter. You must be the first company to adopt a new product, technology or marketing technique.
Last but not least, you must develop and market a product or a new marketing strategy that is eco-innovative. Again, this will require you to get in front of the first companies to try out new ideas. But it will also require you to market and advertise your product innovation to the general market. The more you market your eco-innovation initiative and your ability to be an innovator the more chance you will have of being able to attract the investment of others. In many ways, being able to attract investment capital is a key to being successful at being an eco-innovation leader.